Launch Your Own Private Yoga Business!
21-Day Private Yoga Business Accelerator
Online Program (join from anywhere):
11 – 31 May 2020
WANTED: Qualified yoga teachers looking to grow their income and their influence through private yoga. The program is taught by Lucas Rockwood, founder of YOGABODY, master trainer, #1-rated podcast host, 4x studio owner, serial entrepreneur, and father of three children.
A Turnkey System to Earn a Great Income Teaching Private Yoga Classes
Dear Yoga Teacher,
If you’re a qualified yoga teacher frustrated with where you are right now in terms of your teaching and earning potential, there is a very good chance I can help you kickstart your career in a whole new direction.
I’m not talking about studio ownership…
Ten years ago, my advice to ambitious yoga instructors was to open a studio. Today, studio ownership is usually last on my list of recommendations, and private yoga teaching is number one.
Here’s what happened…
In recent years, the yoga market has exploded at the same time that on-demand services like Uber and Airbnb have become household names. The “sharing economy” has changed the game for yoga teachers, and it’s now fast and easy to start teaching in your home, in your students’ homes, outdoors, or in rented facilities.
Here’s why a private yoga business is a great choice.
With a private yoga teaching business, you can get started today with almost no cost. You don’t need any fancy marketing, and your hourly rate is 3x what you’d make teaching normal classes. Plus, you get paid in advance! Your average studio needs 300 members just to survive, but you just need about 10-15 clients for a private business—that’s fairly easy in most cities. If you’ve never taught or sold private yoga before, you probably need some guidance. That’s why I created this 21-Day Private Yoga Business Accelerator.
Top 5 Reasons to Teach Private Yoga
#1. Freedom. When you work for yourself, you decide when, where, and with whom you work. It’s an amazing feeling when you’re in control of your own destiny, and it’s totally doable with private yoga.
#2. Triple Your Hourly Rate. Most private yoga teachers earn 2-3x for privates as they would for similar group classes. On-demand services are booming all over the world, and students are actively hiring private yoga teachers. It’s not weird anymore! It’s a huge and growing opportunity; the perfect time to get started.
#3. Zero Cost to Start. A typical yoga studio costs $250K (or more) just to open the doors. That’s a huge risk, and it can take years to get back to $0. With a private yoga business, you can start tomorrow for little or no money.
#4. Get Paid in Advance. With privates, you charge your clients at the beginning of the month instead of the end. This dramatically changes your financial life from day one.
#5. Focus on Teaching. (not business). When you own a studio, your life is all about HR, accounting, membership, schedules and customer service. Most studio owners spend 10% of their time teaching, and 90% of their time on operations. With a private yoga business, it’s flipped so you can spend 90% of your time teaching and just 10% on business.
My “Teach ‘Til You Drop” Story
I started teaching in 2003, and I was dead broke. I made less money teaching yoga than I’d made working at Starbucks when I was a teenager—so that was no good. My solution? I started teaching more, and more, and more.
First, it was five to seven classes per week, and that was great for my lifestyle, but I could barely survive financially. Within months, I’d pumped up my schedule to 15-18 classes per week, and financially, things became manageable; but eventually, I maxed out at 18-21 classes per week to meet my financial needs.
Bad news: I was teaching six days per week, three to four classes per day, and I was exhausted, uninspired, and burnt out.
Here’s what my days looked like…
I’d start each morning with a two-hour personal practice. My first public class would usually start at 10 am, and then I’d eat breakfast alone. I’d teach a midday class and then grab a quick lunch, again alone; and then I’d teach one or two more evening classes.
If you’re a new teacher, this might sound great, and it was… at first.
But very quickly, my life dissolved into a very lonely and uninspired existence. I’d start early and end late—so my whole day was accounted for. I had plenty of random breaks throughout the day, but I didn’t have anyone to spend time with because my schedule was so odd. And since my one day off per week usually landed on a Tuesday or a Thursday, my personal life was just ruined.
Lesson learned: If you try to double and triple your teaching schedule to find financial freedom, you’ll end up exhausted, burnt-out, and uninspired.
“I noticed the most successful teachers I met always seemed to teach less and earn more as they grew their career—so I decided I needed to figure out how to do the same.”
I opened my first yoga studio in 2006, and quickly I learned two very hard lessons: (1) Yoga studio ownership is about business, not teaching, and (2) smart yoga teachers actually make more than your average yoga studio owner.
Like many teachers, I opened my studio thinking I’d be teaching all the time and would be able to keep all the profits myself—but this is not how it works. Studio ownership involved human resources, accounting, marketing, and scheduling (lots of scheduling!). The best studio owners teach as little as possible and spend most of their time behind the scenes. I was a quintessential yoga bum, so this was all news to me—and it came as a shock.
I went from being an overworked yoga teacher earning an “ok” salary to an overworked studio owner, again earning an “ok” salary. I was back in the exact same situation, working long hours, no personal life, exhausted all the time, and frustrated.
Lesson learned: Studio ownership might make sense at some point (today I have studios), but for most teachers, the fastest and most rewarding path to financial stability is teaching—only doing it smarter.
Pain Is the Best Teacher
Within a year of opening my first studio, I was buried in debt, my girlfriend had left me, and I was in a really dark place. Everyone I met assumed I had a dream life, but I couldn’t even take an afternoon off—I was trapped and struggling. Outsiders don’t realize that even yoga teachers can really suffer at work.
Pain is the best teacher.
I hated business, I had massive money issues (I thought money was the root of all evil), and I didn’t ever want to learn about sales or marketing. Why would I? I was more interested in the lumbar spine, internal rotation, and arm balances.
But you know what? I didn’t have a choice. I owed three different people a total of $60,000. I had 12 staff who depended on me for their livelihood, and I had hundreds of members who truly loved my studio. So this head trash “business is bad” nonsense was my problem and my responsibility to fix.
So I did. I spent $2,800 on my first yoga business coach. And then $2,400 on the second one. I did it kicking and screaming, but you know what? It worked. I’m a good student of yoga, I listen to my teachers; and it turns out, that same ability to listen and take direction applies to business too. Within months, my studio was making great returns, and I was taking one full day off per week (still not amazing, but a huge improvement).
Within one year, I was debt free. I’d paid back all my loans, and I even moved into a nicer home. I was still working like a dog, but I was working toward something, not spinning my wheels.
Lesson learned: Since you’re into yoga, there’s a good chance that you’re a good student. If you can learn to do a backbend or to balance on your head, you can suck up your pride and learn the basics of sales, marketing and operations. You can do this. the question is: are you ready?
My Life Today
I have three professional yoga studios, a products business, a #1-rated podcast, and 34 employees. I’m the same uneducated yoga bum I was a decade ago, but I got real about what I wanted to build in the world, and I learned how this yoga business thing works.
Good news: The business of yoga is not competitive at all. Most people are playing small and will never step up and build something of their own. Rather than building their own dream, they work for someone who has a bigger dream.
Do I still work hard? Yes, absolutely. Am I bored, frustrated, burnt-out or uninspired? Never. I love Mondays equally as much as I love Saturdays (I take weekends off now). My work is great, my businesses are growing, and I’m on a path that feels exciting, sustainable, and that is still 100% focused on yoga.
Are You On Cruise Control?
Yoga teachers often say things like, “Everything always works out in the end,” or “Things happen exactly as they are meant to happen.” If you want to talk like that with your friends, that’s fine, but I’m not going to let you get away with that here. This kind of thinking is you playing small and under-serving your students, your family, and yourself.
If you’ve got something to teach, some great way to be of service, then sitting around waiting for an opportunity to drop into your lap is nothing to celebrate. It’s something you need to wash yourself free from and get back to chasing your dreams.
Let’s Get After It
I’ll take you step by step through this turnkey system. We’ll plan your new business, set your prices, acquire and manage your clients—all in a matter of weeks. This approach is based on the real-world business model of 100+ graduates from my various courses, and none of it is complex or intimidating in any way.
The most challenging part is making the decision to take the plunge. From there, it’s just a matter of following everything step by step.
If you’re serious about building a yoga business for yourself, this private teaching option is a really smart choice. I’m excited to help you along this journey as you take control of your future as a teacher.
This Program Is Not for Everyone
I’m passionate about yoga, business, serving clients, and making a huge impact with my work. Before you consider working with me, you should understand that I have no time or patience for students with wealth wounds, excuses, or head trash around business and yoga. This is not a mindset program, it’s a “get off your bum and take action program,” and I’ll tell you exactly what to do.
But please read and understand that this program might not be for you…
… If you are not willing to spend 15-20 minute a day on your business, please don’t apply.
… If you have money issues and think money is evil, please don’t apply (I used to have these issues too, then I had kids, now I understand the reality that money is necessary).
… If you are in multi-level marketing or networking marketing, don’t apply (those are not real businesses, they don’t add value to the world).
… if you’re looking for a get-rich quick scheme or some kind of tricks for online marketing, this is not for you.
The first round of people in this accelerator program did absolutely amazing—landing clients, boosting their income, and meeting their goals very quickly. This second intake promises to be even more impactful as our resources and tools just get better and better.
Are you ready? Let’s do this.
P.S. The program starts on 20 of January, and each day, I’ll post a short assignment that will move you forward. By the end of the third week, you’ll have the mindset, business plan, and confidence to build yourself a great little business—and you should have at least one-to-three clients by then too.
How It Works
Give me 15 minutes per day for three weeks, and we’ll jumpstart your private and small group yoga practice. Each day (Monday-Friday), I’ll post an assignment including templates, Google Sheets, pre-written emails, and surveys so it’s all turnkey and simple. Your job is to follow the instructions, keep up with your 15-minute per day commitment, and watch your business grow.
Cleaning “House” to Make Space for Success
Start with the End in Mind: Goal Setting
Discover Your Real Value
The Magic, 1-Page Plan
Payment & Pricing Setup
Mindset & Planning
Local Synergy Promo Swap
Online Listings 101
Case Study Promo
Local Business Day
Open House / Yoga Party Promo
First Client / First Session Success
Client Management & Happiness
Referral Marketing: Fun & Simple
Above & Beyond
Rinse & Repeat Success
Client Management & Referrals
TIME COMMITMENT: 15 minutes per day Monday through Friday for three weeks. Plan for 15 minutes a day for your assignment (some days may require more, some days less).
This entire program is delivered via a private Facebook group. No logins required and no software to learn. Just login to Facebook and it will all be there. We’ll use some premade forms, surveys, and submissions, but they will all be plug-and-play done for you.
Frequently Asked Questions
11 – 31 May 2020
This is a low-tech, zero-budget marketing program with the goal to get you 10-15 private yoga clients. This is a day-by-day assignment program where I’ll give you about 15 minutes worth of “work” to do to move things forward. All you have to do is show up, follow the steps, and you’ll build your own yoga business very quickly.
$499 SAVE $200!
Only $299 w/Early Discount Price!
Safe & Secure Checkout • 100% Satisfaction Guaranteed
NOTE: When you finished with the payment you’ll receive an email invite to the private Facebook Group… and on 20th of January, off we go!
FREE Bonuses (for all course participants)
New Student Form (
$29 value free!)
This customizable form allows you to capture contact info from your students, referral information, health history, and terms and conditions. It’s very simple to use, and you’ll be setup fast.
Liability Waiver for Your Students (
$149 value free!)
Don’t waste time and money hiring a lawyer to create your legal liability waiver, just use this template, add your personal details, and you’ll be ready to print and use in minutes.
Dynamic Price Calculator
Most teachers undercharge for their classes and get lost in pricing for longer-term, bigger packages. This simple calculator is dynamic, so you add in a “base rate” and it does all the math instantly. Download this and you’ll have a professional pricing table instantly.
“This course exceeded my expectations!” My partner and I are long-time listeners to The Lucas Rockwood podcast. I heard about the 21-Day Business program and I emailed to ask if I could apply it to my desire to teach private Martial Arts lessons. Lucas assured me it’d be great for me and he was absolutely correct.
The clear instructions, the handy premade flyers, Facebook posts, and the forms were fantastic. I had to tailor them to my niche but that was easy enough to do. I managed to get two clients to start off with and I can use many of the tasks Lucas set over and over again to get more.
– Ben Eayrs
“This program really kick-starts your activity as a private yoga teacher with practical and effective tools!” Thanks a lot for this great course!
“It gave me the right push to start my yoga business.” I loved the program. It was well done, smart and I particularly liked Lucas’ videos.
“Not only were the lessons personalized for our particular class, but Lucas also offered so much of his time for us during the entire class.” I was surprised at how much I could do to promote my private yoga practice for very little money. I felt personally supported throughout and am now energized and motivated to move forward with my private yoga practice. As a 60-year-old yoga teacher, I learned how to build on my strengths and years of experience and use these as an asset in building my private business. The Yoga Biz Accelerator class was above and beyond what I expected.
– Julie Sawyer
“Lucas’ best practices and hands-on-assignments really kickstarted the process for me.” I found the tips really helpful and easy to set up. I can’t see how you would still end up with no clients if you follow the advice Lucas gives on this course.
“Super glad I took part!” Lucas gave so many creative ideas and solutions that were 100% applicable! My perspective about business has changed in such a positive way. I felt confident where I was completely blind before. I highly recommend this course!
“Most definitely would recommend this program.” Not only for new teachers but definitely for all teachers. I learned and redirected my focus on running and improving how to run my business with every assignment. There are numbers and very helpful, clever and honest tools to move forward on the path of teaching not only private practice but general teaching approach.
– Margo Karda
“His program really helps you think outside of the box and start teaching.” It’s just the push I needed!
– Kelly Irizarry
“My first client starts within two weeks.” Thank you so much, Lucas, for the structure you gave me for developing a private class yoga business. I really learned a lot and I am very inspired now to go on and make it happen. My first client starts within two weeks and several people are thinking about my offer. Alone, I didn’t know where to start and would have been lost.
– Caroline (teaching 8 years)
“Practical, usable, encouraging.” This was a very informative program that provided practical, usable, encouraging action steps and focus on learning the business side of private yoga.
– Sara (teacher in training)
“If you follow his ideas you’ll get your desired number clients.” This course is one of the most useful online classes I’ve taken. Lucas’ knowledge of business and yoga teaching is very inspiring. He shares his experience, knows what works and what doesn’t, and he keeps an eye on you to make sure you do your homework. If you follow his ideas you’ll get your desired number clients.
– Hanne R. (teaching 4 years)
“It was well worth the time and money spent.” This program helped me to take action on making private yoga teaching a reality. I had been contemplating it for several years but had not gone forward. I got so much done in the 21 days with Lucas that it made my head spin and pushed me outside my comfort zone. I gained confidence with each assignment and the group energy was an extra boost. Thank you.
– Carla (teaching 12 years)
“Lucas totally delivered on this course.” This 21-day course was like no other I’ve taken before. Using a combination of mixed media, personal anecdotes, pre-prepared templates and tons of encouragement, Lucas totally delivered on this course. It was fast-paced and each day could have been a mini course of its own. I found it fun, engaging, informative and practical. I would definitely do another course of this kind!
– Daria G. (teaching 5 years)
“This program took the mystery out of the process.” Although I have been practicing for 15 years, I am a newly certified teacher and the thought of teaching a class in addition to building a business is more than overwhelming. It broke down the elements to very manageable pieces. Also, they provided the text for all things marketing and communication. Direct feedback was provided in real time and there was an open and ongoing dialogue with other students.
“This program was definitely worth my time and even inspired me to find new ways of getting my name out there without spending any money.” It’s an integral part of a process of clarifying and believing in what you have to offer.
“I can highly recommend the 21-Day Yoga Business Accelerator course, it’s a worthwhile investment that I am very glad that I made.” Although I have been self employed since 1993 as a massage therapist, I am new to the world of private yoga teaching having only recently qualified. Methods of marketing are very different now, so I was interested in learning from Lucas how he looks after his clients, markets his business and has grown it. I learnt all that from the course; I have taken away so many gems of information that I feel much more confident now about making a success of my business. The 21-day course encourages you to stop and think about what you can offer, how to run a private yoga class successfully, tips to retain clients and ways to find new ones on your doorstep. We didn’t get training like this on our Level 1 Yoga Training. This has been the missing link. This course pushed me out of my comfort zone, introduced me to other local therapists with whom I can cross-refer and already I am seeing my business grow.
– Susie Orr
“Having just finished my teacher training, getting some solid information on how to build a private yoga business was extremely helpful.” Overall, I feel like the same principles covered in this training can be applied to both public and private teaching. Additionally, Lucas made himself available for private Q&A, which for me was over the top and helped me make more informed decisions about my business. I would highly recommend this course to anyone, whether you’re just getting started or have been teaching a long time. Business changes and a new perspective is always beneficial.
– Sarah Hannah
“This program is a wake-up call.” We learn full of possibilities to diversify our marketing issues as well as important elements about the reality of a one on one yoga teaching.
– Thamara Quintini
“This program is a wake-up call.” We learn full of possibilities to diversify our marketing issues as well as important elements about the reality of a one on one yoga teaching.
– Thamara Quintini
“In the program, I became accountable; I got into the habit of putting daily efforts toward bettering the business.” I didn’t know what I was missing and felt far more challenged than I imagined I would, because I’m so naturally business savvy. Ha! 😉 Once on paper, weaknesses emerged in my plan, and Lucas promptly offered constructive feedback to help me focus my intention and to speak to the audience my talents best serve, all while feeding my soul’s passion. Isn’t that the point?! Identifying where to devote attention encouraged greater discipline from within, and my business will surely reach higher success thanks to that, the pointed direction, and also the work I completed in the process.
– Ana Cadena
“I think this training works best when you’re on top of it and apply everything right away ( as it’s meant to be done).” I’m abroad now but happy that the info stays on so I can apply whenever I’m ready.
– Paul Kortekaas
“I was skeptic at first investing money for online tutorial, however it’s a business I was interested in trying as an instructor.” I don’t regret it as this course motivated me to communicate and network with strangers with similar interests. It also encouraged me to try things that makes me uncomfortable without expectations (work or may not work). I don’t have my first client yet, but I’m meeting individuals that support my interest. I’ve got 2 months to reach my goal.
– Jasmine Pante
“I learned a lot of information.” It was very informative and practical. I was able to apply many of the things I learned immediately.
– Bevetta Morton
“My experience in the program was great.” It was a really good start in helping me open my private yoga business. Lucas was very helpful and detail oriented with answering questions. I would recommend this course to anyone who would like to start teaching private.
– Judit Schneider
“5 out of 5 I would say.” Excellent service and support. Great content and I am sure it will work great once I actually start applying it all in my business. I recently graduated from my YTT and haven’t really started teaching but I feel much more empowered and confident that I can do a good job. I am so happy I chose to join this course. I will recommend it to others for sure.
“What an inspiring and motivating experience!” Lucas is focusing on really important issues in the “private yoga” biz. Overflowing with ideas and projects, I could hardly keep up with the plan. Lucas also answered every single question that came up for me or for others within a day at most and came up with really good suggestions and solutions. I can highly recommend this course to anyone in this business. Thank you Lucas for sharing your knowledge.
“The 21-day business accelerator course was amazing.” It really opened my eyes to the potential my business has and some of the pitfalls and challenges along the way. Lucas is very knowledgeable about the business of selling yoga. I live in a city that is overcrowded with “yoga everything” and it was Lucas’ advice that showed me how to stand out by finding your own niche. Thank you for the knowledge!
– Amy Hackett