5 Ways to Make Money Teaching Private Yoga

Do you get burned out teaching drop-in classes in studios and secretly wonder, “What if I did my own thing?”

Dropin classes at local studios are an essential part of any yoga teacher’s work portfolio, but at some point, you need to branch out on your own. At the Yoga Teachers College, we say you need to “build it, own it.” And now is the best time. According to a huge study conducted by Yoga Alliance and Yoga Journal, more yoga now happens outside yoga studios than inside. For teachers, this means you have more options than ever to build your own business. Here are five private and semi-private opportunities to consider.

#1. Teach in Your Home or Theirs

Benefits: 2-3x your hourly rate, control your schedule, be your own boss, $0 startup cost, no complex marketing or sales required.

How it Works: The on-demand service business is booming, and my graduates are teaching privately in big cities like New York and London, but also in small towns in 12 different countries. You can teach in your home or your student’s, plus you set your own schedule and your own rules. If you teach in your own home, you might even be able to write off a portion of your housing expenses on your taxes as a business expense—that’s great! Learn more.

#2. Teach Airbnb Experiences

BENEFITS: $0 startup cost, done-for-you marketing (Airbnb takes care of it), easy to get going, super fun.

How it Works: Airbnb.com Experiences are all about local, personalized offerings. You can sell a “yoga experience” that might include, for example, a yoga class + a hike + a picnic. Airbnb is a multibillion-dollar company, and you can benefit from their huge marketing reach and clientele. We have graduates using this approach to earn thousands of dollars in extra income each year teaching beach yoga, yoga + green smoothie workshops, and more. Do it!

#3. Become a Specialist

BENEFITS: 2-3x your hourly rate, stop competing with other teachers, get instant attention in any marketing.

How it Works: Pick a niche that resonates with you such as Yoga Trapeze, Yoga Wheel, Yoga for Back Care, or Sports Injury Yoga. When you niche your offerings, you stop competing and start opening doors of opportunities. Specialists always earn more than generalists, and everything is easier when it comes to marketing. There are yoga teachers that specialize in corporate yoga, yoga for anxiety, and so much more. This is a great way to get private clients because they have problems and are seeking solutions.

#4. In-City Retreats (semi-private)

BENEFITS: Earn one week’s salary in a weekend, connect deeply with students, develop as a teacher.

How it Works: Destination retreats are complicated, expensive, and are mostly about tourism, not yoga. If teaching and income are your goals, don’t bother with retreats in Bali. Focus instead on what you’re best at: teaching yoga. In-city retreats are where you do a Saturday and Sunday workshop for two and a half hours each day at a reasonable price to a semi-private group usually around 6-12 people. This is rewarding for you as a teacher, a great way to generate income, and students are desperate for deeper learning experiences.

#5. Bundle Yoga + ______________ (semi-private)

BENEFITS: Earn 1.5-2.5x your hourly rate, offer deeper experiences with clients, expand your offerings.

How it Works: Classic bundles include Yoga + Massage or Yoga + Healthy Brunch. The possibilities are limitless. Part of what makes yoga movements so strong is community, so I like to do Yoga + SUP or Yoga + Hike/Picnic. These types of events can be the highlight of your month as a teacher and a good way to supplement your income. These are usually private or semi-private and are very simple to offer and organize.

Not Sure If You’re Qualified to Teach Privates?

See if you qualify based on your certification and teaching experience.


21-Day Private Yoga Business Accelerator


About Lucas Rockwood

Lucas has a formal yoga training background in Ashtanga Yoga, Gravity Yoga, Hot Yoga, and the Yoga Trapeze®. He has studied with some of the most well-respected teachers on the planet, including Sri K. Pattabhi Jois, Paul Dallaghan, Alex Medin, Gabriel Cousens, M.D., and SN Goenka. Lucas consults directly with leading minds in health and wellness through his podcast, writing, and research.

As a guest teacher, Lucas led the largest online training for Yoga Alliance North America and carved a place for himself as the leader in eLearning for yoga teachers. More than 2,000 students have graduated from his in-person teacher training programs. He has thousands of active members in his Barcelona studios, and he manages a team of 19 teachers internationally. He is best known for his clear, science-based approach to teaching, and entrepreneurial skills in yoga business.

As a writer, his work has been featured in numerous publications including Yoga Journal, MindBodyGreen, Elephant Journal, Satya, and dozens of newspapers. He has been featured on television programs in New York, California, Bangkok, and Barcelona.

QUALIFICATIONS: Master Yoga Teacher Platinum (Yoga Alliance Australia), RYT 500, E-RYT 200 & YACEP (Yoga Alliance USA).

Connect with Lucas: Facebook | Instagram | Email

Student Reviews

“If you follow his ideas, you’ll get your desired number of clients.”

This course is one of the most useful online classes I’ve taken. Lucas’ knowledge of business and yoga teaching is very inspiring. He shares his experience, knows what works and what doesn’t and he keeps an eye on you to make sure you do your homework. If you follow his ideas, you’ll get your desired number of clients.

– Hanne R. (teaching 4 years)

“Practical, Usable, Encouraging.”

This was a very informative program that provided practical, usable, encouraging action steps and focus on learning the business side of private yoga.

– Sara (teacher in training)

“My first client starts within two weeks.”

Thank you so much, Lucas, for the structure you gave me for developing a private class yoga business. I really learned a lot and I am very inspired now to go on and make it happen. My first client starts within two weeks and several people are thinking about my offer. Alone, I didn’t know where to start and would have been lost.

– Caroline (teaching 8 years)

“It was well worth the time and money spent.”

This program helped me to take action on making private yoga teaching a reality. I had been contemplating it for several years but had not gone forward. I got so much done in the 21 days with Lucas that it made my head spin and pushed me outside my comfort zone. I gained confidence with each assignment and the group energy was an extra boost. It was well worth the time and money spent. Thank you.

– Carla (teaching 12 years)

“Lucas totally delivered on this course!”

This 21-day course was like no other I’ve taken before. Using a combination of mixed media, personal anecdotes, pre-prepared templates and tons of encouragement, Lucas totally delivered on this course. It was fast-paced and each day could have been a mini-course of its own. I found it fun, engaging, informative and practical. I would definitely do another course of this kind!

– Daria G. (teaching 5 years)

21-Day Private Yoga Business Accelerator