5 Ways to Make Money Teaching Private Yoga
Do you get burned out teaching drop-in classes in studios and secretly wonder, “What if I did my own thing?”
Dropin classes at local studios are an essential part of any yoga teacher’s work portfolio, but at some point, you need to branch out on your own. At the Yoga Teachers College, we say you need to “build it, own it.” And now is the best time. According to a huge study conducted by Yoga Alliance and Yoga Journal, more yoga now happens outside yoga studios than inside. For teachers, this means you have more options than ever to build your own business. Here are five private and semi-private opportunities to consider.
#1. Teach in Your Home or Theirs
Benefits: 2-3x your hourly rate, control your schedule, be your own boss, $0 startup cost, no complex marketing or sales required.
How it Works: The on-demand service business is booming, and my graduates are teaching privately in big cities like New York and London, but also in small towns in 12 different countries. You can teach in your home or your student’s, plus you set your own schedule and your own rules. If you teach in your own home, you might even be able to write off a portion of your housing expenses on your taxes as a business expense—that’s great! Learn more.
#2. Teach Airbnb Experiences
BENEFITS: $0 startup cost, done-for-you marketing (Airbnb takes care of it), easy to get going, super fun.
How it Works: Airbnb.com Experiences are all about local, personalized offerings. You can sell a “yoga experience” that might include, for example, a yoga class + a hike + a picnic. Airbnb is a multibillion-dollar company, and you can benefit from their huge marketing reach and clientele. We have graduates using this approach to earn thousands of dollars in extra income each year teaching beach yoga, yoga + green smoothie workshops, and more. Do it!
#3. Become a Specialist
BENEFITS: 2-3x your hourly rate, stop competing with other teachers, get instant attention in any marketing.
How it Works: Pick a niche that resonates with you such as Yoga Trapeze, Yoga Wheel, Yoga for Back Care, or Sports Injury Yoga. When you niche your offerings, you stop competing and start opening doors of opportunities. Specialists always earn more than generalists, and everything is easier when it comes to marketing. There are yoga teachers that specialize in corporate yoga, yoga for anxiety, and so much more. This is a great way to get private clients because they have problems and are seeking solutions.
#4. In-City Retreats (semi-private)
BENEFITS: Earn one week’s salary in a weekend, connect deeply with students, develop as a teacher.
How it Works: Destination retreats are complicated, expensive, and are mostly about tourism, not yoga. If teaching and income are your goals, don’t bother with retreats in Bali. Focus instead on what you’re best at: teaching yoga. In-city retreats are where you do a Saturday and Sunday workshop for two and a half hours each day at a reasonable price to a semi-private group usually around 6-12 people. This is rewarding for you as a teacher, a great way to generate income, and students are desperate for deeper learning experiences.
#5. Bundle Yoga + ______________ (semi-private)
BENEFITS: Earn 1.5-2.5x your hourly rate, offer deeper experiences with clients, expand your offerings.
How it Works: Classic bundles include Yoga + Massage or Yoga + Healthy Brunch. The possibilities are limitless. Part of what makes yoga movements so strong is community, so I like to do Yoga + SUP or Yoga + Hike/Picnic. These types of events can be the highlight of your month as a teacher and a good way to supplement your income. These are usually private or semi-private and are very simple to offer and organize.